Choosing a digital marketing agency can be a complex undertaking. The specialties of agencies vary, and some call themselves full-service digital agencies or specialized SEO agencies. The world of jargon and semantics can be confusing. The best advice is to be clear about what you’re attempting to do but also to examine and question this component
How do you feel about our proposal for an SEO agency?
Any competent consultant or firm will question your brief. It’s crucial to understand the goals being pursued, as well as your exception as a client. It’s critical that both sides understand this in order to quote accurately. It might be necessary to revisit and edit the brief again, possibly in stages.
Have you ever worked in our industry sector?
This is a topic that is frequently posed, which makes sense given that clients can feel more at ease if you have experience in their sector. This is the time to consider the level of expectation, especially in terms of who is doing what. For instance, it might not be practical for your firm to write blog posts and content for you when it comes to content marketing. To write about specific subjects, for instance, a law firm would need specialized legal insight and experience. Instead of outsourcing the writing of these articles, many businesses choose to use their own solicitors.
How do you gauge progress?
What measurements will be tracked and what outcomes are anticipated should be covered in the brief. It’s crucial to define what counts as a conversion. It’s vital to note, however, that SEO’s main goal is to raise rankings because doing so boosts awareness and promotes a rise in online traffic. Conversion rate optimization, on the other hand, is focused on what happens when visitors arrive at your website. Some agencies may advise dealing with a specialized CRO Consultant or agency rather than handling CRO as part of the broader agency. The SEO Strategy Agency, on the other hand, does not want to dissect CRO, therefore we incorporate it into our SEO work and service plans. The SEO agency efforts can benefit from CRO.
How long will it take to receive the results?
The first step is to define what outcomes mean. Site health, speed, rankings, CTR, page views, schema markup, and website inquiries (calls/form submissions) can all be enhanced as a result. It is impossible to anticipate page-one rankings in a few weeks. If you plan to purchase Google Ads, research how competitive your search terms are. You may get a good notion of search keyword competition from this. Additionally, it could inspire you to think creatively and try concentrating on additional search terms that could expose your website to relevant audiences. Google does update its algorithm, and these changes may affect the outcomes.
What advantages do a professional SEO audit offer?
If done correctly, an SEO agency will reveal any problems in the audit that might be keeping your website from ranking on page one. Audits might also reveal areas where overall organic search engine performance can be enhanced. In essence, an SEO agency can see everything in audit as a website wellness check. A close eye is kept on important performance and security changes. WordPress websites have a reputation for being neglected, leaving sites open to hackers.
How will you collaborate with us?
Early on, at the brief and proposal stages, this will be covered. We need to understand your expectations and the type of service level you’ll need before we can recommend what package level would be best for your company. Review meetings will be arranged to examine the pricing, level of service, and performance because we can sometimes get this wrong. We frequently operate remotely because we are a virtual digital SEO agency. However, we would be delighted to visit your office and meet with our clients.