How to check Your website google ranking
When someone searches for a particular word or phrase, Google’s rankings decide where your website appears on the results page.
First-place results put your website at the top of the search engine results page (SERP). Due to the fact that there are only 10 items per page, if you are ranked number 11, you will appear on the dreaded second page of Google’s SERP.
You can take a few actions to affect Google’s ranking of your website. Popular SEO agencies gain organic traffic.
To learn more about the 6 simple measures you can apply to increase your search traffic and Google rankings, keep reading this post.
But first, ascertain what factors affect your Google rankings
The popularity of SEO keywords can fluctuate at any time since they are becoming more and more adaptable. Your position at any given time is influenced by four key criteria. You can have an advantage by learning more about them:
- Algorithm modifications: Search engines are constantly modifying, fine-tuning, and updating their search algorithms. It’s more challenging to comprehend the decisions they make at any given time because they are primarily controlled by AI.
- Personalization: It is well known that search engines like Google learn a lot about us from the queries we enter and display results that are pertinent to our queries.
- Localization: Every search accounts for your location. When you search for a service on Google, local businesses that are closest to you are given preference.
- User engagement: search engines place pages according to how users interact with your website. You have a better chance of ranking higher in the future if more people click on your website links when they appear on their results page.
Examine your position using the Google Search Console
Google Search Console is your most crucial tool. You can look there to see how your website performs for various search phrases. The rank tracker there displays significant data points like:
- Position: How your website appears in search results.
- Clicks: how many people clicked on your listing?
- Impressions: The number of times your page was shown
- CTR: The number of times your listing was clicked
For your site on Search Console, you must first create an account. Afterward, you can visit Search Analytics to see how many clicks you receive and your position in the search results.
Guidelines for ranking highly on Google
1. Boost the on-site SEO.
Because you can quickly optimize your pages, on-page SEO can be a quick strategy to raise your Google ranks. The outcomes are immediately apparent.
However, there are a few things you need to think about first. For instance, since Google pays attention to the placement of phrases in your title tag, be sure to frontload your primary keyword there.
Think about releasing articles with a minimum word count of 1,800–2,000 words. According to Backlinko’s examination of important ranking variables, the average first-page result contains at least 1,447 words.
Basically, you need to ensure that your material addresses every aspect of the subject at hand. Obviously, long material won’t work in every situation, but if you can promote it, do it.
Remember to use your primary keyword at least twice or three times in your post.
You essentially inform the search engine that your content is about that particular subject when you include a relevant term in it. It might raise your ranking.
2. Include LSI keywords on each page.
Other words and phrases associated with your topic are known as LSI keywords. By including them, you’re letting Google know that your page is indeed on that particular subject.
You have a far better chance of ranking better on Google when you cover a whole topic on a single page.
LSI Graph and other SEO tools can be used to locate related keywords. The tool will provide you with some LSI terms to utilize in your article once you enter your primary keyword in the search area.
3. Keep an eye on technical SEO
Typically, technical SEO is not a concern. However, there are some characteristics of your website that you can monitor.
For instance, confirm that mobile devices can fully use your website. According to Statista, 54.4% of all website traffic worldwide was generated by mobile devices in the fourth quarter of 2021. It’s a crucial factor that can boost your clickthrough rate. By entering the URL of your website into Google’s Mobile-Friendly Testing tool, you may verify it.
Check the loading time of your website as well. Since many years ago, Google has used the average loading speed as a ranking consideration. Even if it’s not the most crucial, it still has the potential to matter.
Try out the Yoast SEO plugin if you use WordPress to power your website. Offering advice on how to make it more SEO-friendly, it can improve your chances of ranking higher.
4. Match keyword purpose with content
In the field of SEO, the idea of keyword intent or search intent is well-liked. Google now takes into account how users engage with and respond to your website. And it determines whether your website is suitable as result of a particular keyword.
If Google believes that people can find what they’re looking for on your page, your ranks rise. The search engine will attempt to display your site more often if the content is what someone is looking for.
5. Find fresh keywords to target.
Your website can never receive too much traffic. Work on your keywords to attract more readers to your material. Do not focus your page optimization efforts on a single keyword.
Discovering the search terms you rank for can be done using Google Search Console’s Performance on Search results. There are many keywords you’ll uncover that you’ve already used to optimize your web pages, but there are also probably some keywords you haven’t utilized.
Try to optimize the page, particularly for any keywords you discover you’re unintentionally ranking well for. That entails incorporating into the article the precise keyword you rank for.
Of course, go into further detail if necessary. Otherwise, if you think the topic deserves greater investigation, you can make a new page specifically for that phrase.
6. Concentrate on backlinks and high-quality content
Most likely, you are already aware of the link between content quality and Google ranking. It must have articles that people read, post on social media, and link to.
For Google’s algorithm, backlinks are crucial. More backlinks can help your website rank higher.
Publishing content that people interact with and link to is the simplest strategy to obtain backlinks. You can either concentrate on long-form content or make your website into a data source that others cite in their writing. Your website should include infographics, charts, and other visual content.
You must understand that producing material does not guarantee results right away. It needs to be discovered and observed by people.
According to WordPress, there are 70 million new posts produced each month. You must also market your material if you want others to link to it. Building links from dead links, guest posting, and showing up on resource pages are a few excellent examples.
Today, a large variety of factors are used by search engines like Google to rank pages.
It can be challenging to want to know how you stack up against your rivals, but with a little perseverance, effort, and resource commitment, as well as some aid if necessary, you can raise the rating of your website on Google.
You can begin by looking up your current ranking and working to make your content better. Remember that investing in SEO is a long-term strategy. A continuous rise in traffic and conversions are reliable indicators of how well you’re doing.