Let’s start with the figures. With a 4,200% Return on Investment (ROI) and 64% of small businesses using email to contact clients, email marketing is a crucial element for any brand’s marketing strategy.
As a digital marketing business, we enjoy helping others in the industry by discussing our favorite trends in paid media or offering email marketing design tips that genuinely work.
Begin With Your Goals
Improving email design might be challenging if you don’t know where to begin. Review any recent campaigns, then look at the dashboard of your email marketing tool or Google Analytics to understand results. Then, evaluate your success relative to industry averages by comparing those KPIs to Mailchimp’s Marketing Benchmarks by Industry page.
Review the click maps of any successful campaigns afterward to discover how subscribers interact with your emails. To determine whether you need to make design adjustments, pay close attention to engagement on the hero picture (big banner image), calls to action (CTAs), hyperlinks, and the length of your emails.
Keep to Your Priorities in Email Marketing
Items to include in every email graphically.
Emails serve as a portal to your website, therefore they should adhere to the same design standards as your company or ones close enough to prevent confusion.
For their 2019 conference, BLD PNW, for instance, required a comprehensive range of branding and design services that reflected their local B Corp initiatives. The same design principles still applied, even though we didn’t handle email on that project: Deliver a consistent cross-channel experience across all assets.
Make sure your brand’s logo appears in each email by:
- CTA styles
- Brand images
According to a recent Hubspot survey, 81% of marketers believe that videos have a favorable impact on sales. Additionally, click-through rates for emails that included gifs or videos increased by 96%.
One of the best strategies to enhance click rates when designing emails is to include movement. If you’re an e-commerce designer, you might, for instance, add a gif that cycles through the many products featured in a campaign or add a play button to an image to promote views and clicks.
- Ensure That Your Emails Are Mobile-Friendly
Designers must build mobile-friendly emails because, on average, 63% of subscribers read emails on mobile devices.
Let’s define this phrase if you’re unfamiliar with it. When an email uses two layers of CSS code to adapt a desktop design to a phone, it is said to be mobile responsive. Any assets and layouts become optimized when you apply that code, raising the user experience and enhancing your creatives.
- Make Your Emails Personal in Email Marketing
Consumers claim that 72 percent of the time they only interact with tailored material. Consequently, should you personalize your marketing emails? Yes.
The good news is that personalization is made simple by customizable segments, content blocks, and merge tags offered by email platforms like Klaviyo and Mailchimp that are based on subscriber profiles.
Because we wanted to make sure every kid received a design that spoke to them and the content they required to foster engagement, we went above and above to personalize these emails.
- Increase Your Customers
Growing your email marketing lists requires an understanding of your acquisition points. A significant factor in increasing subscribers is design. If you’re new to email marketing, some of the acquisition techniques we employ are as follows:
- Pop-ups on websites
- using social networks to reach new subscribers
- targeting through commercial media
- landing pages with opt-ins
Create a pop-up or landing page customized to your branding and voice if you aren’t using any of those four acquisition points. Add motion or animations to make your design stand out in order to increase sign-ups.