In today’s era of Internet connectivity, a fully functional up and running website design is a must-have for all sorts of enterprises. An important component of the website design is its visual appeal, graphic design (layout), and the ease with which you can navigate through it. Web Design is an upcoming skill and all Tech heads should know how to design a website. But there are misconceptions among people when they hear ‘Web Design’. Many of them think that they need to be very efficient in coding languages to become a Web Designer. But here they are wrong. This is particularly the job of a Web Developer.
About web development
Web Design is predominantly about the “user experience” part of the website. The task of a web designer is to ensure smooth communication between the user and the website. The main focus points of web design are visual and interactive. So, it is not even remotely related to software development using Java or Python. A person who does not have any technical knowledge of a programming language can still make a career in Web Designing.
Importance of website designing.
As a user, when you visit any website, it takes you only a fraction of seconds before you decide if you want to stay on the website or not. That is why website design is of such utter importance nowadays. The first and foremost feature you notice is the color palette of the website. The color contrast should be not too harsh on the eyes. Next, you go through the layout of images and content on the website. The web designer has to aim that the website is neat and clean, and not too cluttered. Most the webpages focus on simplicity because any unwarranted confusion or too much information could ruin the experience for the user.
There are two types of web design.
one is adaptive and the other is responsive. In adaptive web designing, a standard size is applied to all the content created depending on the frame of the layout. But in responsive web designing, the content created moves dynamically according to the screen size of the device used.
There are certain elements of web designing. These are defined in the list given below.
The layout of web Designing.
The layout of a website is the arrangement or positioning of content, images, videos, links, etc. in such a way that is clean, simple, and visually appealing to the user. Users can access the website on both desktops and mobile phones. So, it is essential to develop a mobile-friendly website using a responsive template. Grid-based designs can be used for website designing for a smooth experience.
Images can include graphics, animated pictures, icons, logos, photographs, pie charts, graphs, etc. The images not only make the website attractive for the user but also substantiates the content written on the website. Thus, the responsibility lies on the designer of the website to select good graphics which enhance the website.
Typography of the font.
The font of the text for the website should be properly selected for the website. Web designers meticulously choose text that is easily comprehensible to the user and attractive at first glance. Different font styles can be used to highlight different types of content like heading, subheading, and the body of the article.
Size of the font.
The font of the text is important but so is the size of the font. The readability of the text on the website is an important element of web design to keep in mind. For this, an appropriate size should be used to write the content on the website so that the user can read it immediately.
Navigation on the website.
The navigational element of web designing is very crucial. They direct the user toward the information which they seek on the website. There are certain graphics, symbols, or menus which navigate the user to different aspects of the website. The ease with which the user can find the information which he is looking for shows the skills of the website designer.
If the layout is the bodily frame of a website, the content is its soul. Content written should be communicative, engaging, and effective enough to capture the attention of the user. If you are trying to sell a product or service, then the content should be convincing enough to the buyer. Web design is incomplete without the appropriate content.
Colors are chosen for the website.
Most of the time any brand is associated with a certain color palette. It can be shades of the same color or a combination of different colors. The web designing is done using the color palette of the brand. The social media post often reflects the chosen color.
But you can ask as to what are the benefits of Web designing? Some are explained below-
- The optimal experience for the user.
As stated above, the very core of web design is to improve the experience of users. Consumers have a lot of options available to gain information about anything they want. There are thousands of web pages available on the internet, so it becomes imperative for the designer to provide the most optimal user experience.
- Improvement of conversion rates
For any business, a fully functional website is a must. A website is one of the first touch points between the user and the business. The more genuine and accessible the website is for the user, the more will be his trust in buying from the business. This leads to an increase in sales.
- Search Engine Optimization.
If the website gets redundant and outdated, the users visit it less and less and its ranking in the SEO decreases. Similarly, an updated and improved website improves its ranking on the SEO.
A good web design is a win-win for both the consumer and business owners. That’s why business owners burn a hole in their pocket to get the most impressive website.